From Shelagh’s family · 93 countries, three generations
Book the flights, the lodge and the guide the way you like. We gather every confirmation, reply and change into one plan your whole family can see. Built by a family that travels this way, and tested on our own trips first.
Shelagh, 72. Still curious. 93 countries in, she’s building this with her children and grandchildren.
Tuesday, June 15
Wednesday, June 16
Ask anything about the trip. Texting works too.
93THE BEST PART? WHO YOU GO WITH.
THE FAMILY BEHIND IT
72 years. 93 countries. And now, building We Are So with her children and grandchildren.
Planning our trips was always the fun part. Keeping track of them wasn’t: flights from the airline, rooms from the lodge, a guide on WhatsApp, and three generations asking what time it all starts.
So we built the thing we wanted. Our own family trips run on it first, and what breaks for us gets fixed before it reaches you.
Read our storyShelagh’s passport
93 countries.Still counting.
Three generations, one trip
The part nobody talks about
Special trips are booked direct, with people you choose. That’s how you get the right room, the right guide and the perks. It’s also why the details scatter.
How it works
Direct with the airline, the lodge and the guide. Through your travel advisor, if you have one. Keep every perk and every relationship.
Connect Gmail and travel confirmations surface on their own. Add a PDF, a screenshot or the guide’s message. Each one lands on the right day, in local time.
The next move, who’s meeting whom and what changed. When the guide moves pickup, you approve the update and everyone sees it.
Shelagh’s spirit, by text
Anyone you invite can ask by text or in the app: what time, where to meet, what’s next. The companion is inspired by Shelagh: warm, capable, curious and a little feisty. A small spark, never a performance. It answers from your saved bookings, says so when something isn’t confirmed, and never pretends to be her.
Trip texting is for invited families in the US and Canada, with a separate opt-in.
MomWhat time do we land in Cuiabá?
We Are SoTuesday at 10:40, local time. Marco meets you at arrivals.
Teenwhat’s tomorrow??
We Are So6:30 river pickup. Marco moved it from 7:00 so you’re on the water at first light. Boat at 8:00. Early night, maybe?
WHEN SOMETHING CHANGES
A new time isn’t just a line in an email. It moves your morning, the driver and the tickets. See what changed, what it affects and a reply ready for you to approve.
10:00 entrance. 9:45 in the lobby. Tickets still needed.
The hotel confirmed the visit. The tickets are a separate next step.
Your family’s saved preferences help shape what comes next.
EVERYONE ON THE SAME PAGE
The big decisions are yours. The enthusiasm belongs to everyone. A quick reaction. An idea on their own phone. A plan they’re actually excited to be part of.
React to an idea and see the plans the parents choose to share. Nobody needs access to your inbox.
Coast walk or a beach afternoon? Have your say. Parents make the final plan.
A reaction starts the conversation.
STILL DECIDING WHERE?
A whole region. A few very different ways to experience it. Start with the highlights, then explore quieter routes and different times to go. Find what fits your dates and your family.
↑ River-led days ↓ Lodge-based days
A decision map, not a geographical map. Higher = river-led days; lower = a lodge base. Positions describe example itineraries, not regional rankings. Northern routes overlap.
NORTHERN PANTANAL / PORTO JOFRE
Start with river-based jaguar watching around Porto Jofre. Then work backward to the journey, the lodge and the days you need.
NOW ADD YOUR PEOPLE
Try a family preference
Start with river days. Compare the time on boats and transfers before choosing a lodge.
Try it here. Nothing is saved to an account.
How family memory worksBig picture → your priorities → a shortlist worth exploring.
The destination comes first. Your family’s memory gives it a personal lens.
THE WAITLIST / COME ALONG
We’re building this with a small group of families who travel the way we do. Leave your email and we’ll invite you as it grows. Tell us about your next trip if you like.
AI-first help, no human concierge promised. Already have a travel advisor? Keep them.
No phone number or Google connection needed to join the list.
Parents choose what each person sees.
Passport copies have a separate encrypted vault.
Gmail grants message-reading access. We filter for travel.
Already invited? Family phone sign-in
In the app: travel-email review, family choices, editable preferences, personal next steps, linked Google Calendar updates and selected photo sharing. The regional explorer above demonstrates the planning approach; it is not a live research or booking service.
Trip texting: available to invited families in the US and Canada after phone linking and a separate opt-in. Direct personal WhatsApp syncing and automatic supplier outreach are not live. Prepared messages and document replies need your review.
Google permissions: Gmail access for travel discovery is read-only. Google’s permission covers reading messages across the authorized mailbox; We Are So filters for travel. You choose specific images with Google Photos Picker. Calendar editing is a separate optional permission. Preparing an unsent Gmail draft requires a separate, temporary draft permission.
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